Post Office Savings Bank
Logo for a bank that dates back to the 19th century
| Designer |
Central Design (中央設計公司),William Lee Siew Choon (李秀镌) |
||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Client |
Post Office Savings Bank |
||||||||||
| Year |
1972 |
||||||||||
The key-shaped logo is a symbol of savings, security and prosperity. It is an amalgamation of the letters "P-O-S-B". In 1998, the bank was bought over by DBS.
As part of a rebranding exercise in 2007 conducted by the agency Water’s Edge, the logo was simplified.
| References |
|
||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|